Publicis Worldwide has acquired a minority stake in home grown Singaporean agency Arcade.
Headquartered in Singapore with offices in Shanghai, Tokyo and Jakarta, Arcade currently employs more than 100 individuals across the region.
Nick Marrett, founding partner and CEO of Arcade would not confirm the size of the stake, but said he would continue to lead the agency.
Arcade’s key clients include CLEAR, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
“The worlds of marketing, entertainment and information are colliding. Arcade’s entrepreneurial approach to creativity helps brands find new ways to thrive in this new and challenging environment,” Marrett said.
“We are thrilled to be joining forces with Publicis as we accelerate our development across the region into key markets like China, Africa and India for the benefit of our clients, and strengthen our Asian credentials.
“The chemistry and alignment with Publicis was incredibly strong right from the outset.”
Loris Nold, CEO of Publicis in Asia added that Arcade had built a unique model that allows them to create global and incredibly innovative work out of Asia.
“Our key clients have made Asia a global hub for some of their brands and we are increasingly working with Asian brands that have global ambitions. To partner Arcade’s founders, Nick, Gary, Mark and Matt, across the region is fantastic news for us.”
Marrett (pictured) first launched the agency in 2010. Only recently Arcade launched an office in Indonesia which is now led by co founders Gary Caulfield and Alfa Aphrodita.