Publicis WangFan has appointed multi-channel communications specialist Jacky Wong as group creative director in Shanghai.
In his new role, Wong will oversee and integrate digital strategy development across the agency’s client portfolio, with a specific focus on brand-building through social media.
Bill Wang, managing director of Publicis WanFan, said, “Jacky is a highly attractive, senior creative talent with a strong reputation in the industry for creative and effective work for clients.”
“He is a natural at helping lead the change for our clients in the digital world and with his years of experience he is also a craftsman at seamlessly weaving traditional and digital channels together.”
Wong is previously creative director of Cross Communications and Tribal DDB, where he led Greater China strategy and execution of unique digital communications programs for international clients. He has more than 15 years experience working in both Shanghai and Hong Kong.