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Publicis Singapore launches healthcare division, appoints GM

Publicis Singapore is launching its global healthcare brand in Singapore and has named Sharon Tan as the general manager of the unit.

Publicis Healthcare Singapore is supported by the Publicis Healthcare Communications Group, the world’s largest healthcare agency network with 70 offices in 10 countries.

The CEO of Publicis Singapore, Lou DelaPena, said; “Singapore is heading towards being a world-class healthcare hub in terms of R&D and innovation. The time is right for Publicis to lead the change in the healthcare communications space and to continue to partner our clients in the transformation of their marketing. I can think of no better person than Sharon Tan to lead the business.”

Tan has 14 years experience in integrated and healthcare communications and has worked on both agency and client sides. She previously helped launch TBWA’s healthcare practice which worked with clients including GSK, Sandoz, Singapore Eye Research Institute and Johnson & Johnson.

She is currently regional business director at Publicis Singapore where she has led network clients such as L’Oreal, AXA insurance and French pharmaceutical giant Sanofi. Prior to Publicis, Tan worked for SOHO China setting up and leading its branding department.

Tan said: “My focus is to propel higher levels of consumer engagement and business outcomes for our clients through digital and marketing innovation. To which, we will collectively create meaningful solutions that can radically change the way people engage on healthcare matters.”

Publicis Healthcare Singapore opens its doors on 1 September.

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