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Publicis Shanghai wins Wugu Mofang’s brand communication business

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Publicis Shanghai has won the brand communication business of Wugu Mofang, in China.Publicis Shanghai will work closely with Wugu Mofang to optimise brand communication across the board and improve marketing outcomes.To align with Wugu Mofang’s next 10-year plan, Publicis Shanghai will work in multiple areas of integrated communications including optimisation of brand positioning, promotion of key products, launch of new products, and promote, enhance, and develop its sales channels.Changqing Gui, chairwoman of Wugu Mofang, said, "In the next ten years, we will undertake more explorations in areas including food material innovation and sales channel operations in an effort to better meet the nutritional and wellness needs of modern audiences. Publicis Shanghai has profound experiences with wellness products and foods as well as an extremely sharp acumen about China's consumer market. I believe that our cooperation with Publicis Shanghai will open up a new era for the development of our brand."Chenghua Yang, CEO of Publicis Shanghai & Guangzhou, said, "Working with Wugu Mofang will leverage our knowledge of the marketplace and our creative ideas to further promote a healthy diet, while expanding the brand's presence and influence."

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