Publicis One Asia has appointed Brian Capel (pictured) as the chief executive officer (CEO) for the global communications enterprise’s operation in Indonesia, taking over the reins from Anne Ridwan, who is leaving the company to pursue other opportunities. The appointment, which is effective as of 1st June 2017, will see Capel lead Publicis One in a dual capacity as CEO as well as his current role as chief creative officer (CCO).
Capel has 26 years of experience in the communications industry working in leading creative agency networks including Ogilvy, Leo Burnett and DMB&B across Malaysia and Indonesia. An established, award-winning creative leader, Capel’s body of work spans global and local brands including McDonald’s, Friesland Campina, Telkomsel, Indofood, Philip Morris International, Malaysia Airline, Nestle and Pizza Hut.
In addition to that, Capel has also been a member of the executive committee (EXCO) leadership team of Leo Burnett and, later, Publicis One Indonesia. Over the past nine years, he has played a key role, alongside the other EXCO leaders, in the management of the company as well as integrating the different entities under Publicis One.
Nicolas Menat, chief executive officer, Publicis One Asia, said, “Capel has the rare combination of creativity and business acumen, qualities that we need to succeed in our business today. His ability to understand the business realities of our clients and use creativity to deliver effective solutions for their communication needs are central to the strong track record he has built over the years. At Publicis One, we strongly believe that creativity is the biggest competitive advantage in business today. With his creative background, Capel brings a unique perspective to his new role as CEO. Combining this with his keen understanding of business, and management experience for close to a decade being a part of the EXCO leadership team, Capel is the ideal person to take Publicis One Indonesia forward.”
Capel added, “The other important task ahead, which has also always been a priority for us, is to identify, inspire and groom talents. Previously my focus was the creative department, now I’m excited to do so for the entire organization to strengthen the Publicis One offerings.”