Publicis Media has unified its leadership structure across EMEA and APAC, appointing Gerry Boyle (pictured) to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO, Publicis Media APAC to include oversight of EMEA operations. He will continue to report to Steve King, CEO, Publicis Media.
In his new role, Boyle will focus on bringing to life the Publicis Media model of a brand-led organisation, powered by digital-first global practices. He will also work together with the other Publicis Groupe Solution Hubs for Power of One collaboration that drives client business forward across EMEA and APAC.
In his EMEA remit, Boyle succeeds CEO, Publicis Media EMEA Iain Jacob, who will be leaving the company to pursue other opportunities. Jacob will remain with the company through May to ensure a smooth transition.
Boyle will continue to chair the Publicis Media Global Investment Council and lead global partnerships for Publicis Groupe. Prior to helming roles in Publicis media, Boyle served as global managing partner and chairman of ZenithOptimedia APAC.
Meanwhile, EMEA COO Nicole Pruesse has also been appointed COO, Publicis Media, APAC. Reporting to Boyle, Pruesse will be responsible for the delivery of the business across both regions.
In her most recent role, Pruesse built operational infrastructure and global distribution delivery that drove effectiveness, excellence, and efficiency across EMEA, including in the areas of PMX, Publicis Precision, Content and Data. She will now scale this operational expertise across both EMEA and APAC markets.
In the meantime, Tim Jones will continue as CEO Publicis Media Americas. This move furthers the agency’s goal of simplifying its business and driving deeper connectivity in service to clients, by aligning both EMEA and APAC under Boyle’s leadership and having Jones continuing on in his current role.
King said Boyle is a proven and well-known leader, strategist and client partner, adding that he “delivered much success” in his most recent role as Publicis Media CEO, APAC. This included establishing the Publicis Media model in the region, developing a network of outstanding leaders, and driving client businesses forward.
“Pruesse is also an extraordinary leader, well-equipped to build on our momentum across markets,” King added.