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Publicis Groupe launches learning innovation programmes

Publicis Groupe launches learning innovation programmes

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Publicis Groupe has launched its 80,000-person workforce progressive enterprise learning programmes that accelerate the company’s shift to its Marcel platform.The approach spans across three pillars for employees to connect and learn - Sprints, Education on Demand and Immersive Leadership Learning Live Action Boost (LAB). Sprints is a video learning approach which focuses on data through a nine-piece, short form video series with adjoining training modules. Additional “Sprints” on topics such as digital business transformation, dynamic creativity and eCommerce will launch throughout the year.The current Education on Demand modules will have expanded access to several of Publicis learning modules covering different aspects of the business. These courses, which were formerly available to 20,000 employees, will now be available to all employees. The modules will integrate into Publicis’ Marcel platform later this year, while Sprints is currently available on the web-based version of Marcel. Both of these approaches will leverage on AI to anticipate what each employee needs to learn based on the context of their experiences, clients and others.Its Immersive Leadership Learning LAB is an in-person training programme for leaders comprising two phases - LAB 1 for emerging leaders and LAB 2 for senior leaders. Both programmes will have a live client brief at the center for talent and client impact.LAB 1 was launched in London this month and looks to bring together leaders from around the world for a five-day intensive session of collaboration, exposure to thought leaders, and experience Power of One in action. Meanwhile, LAB 2 will launch in Berlin in March 2019 and looks to provide senior leaders with a four-month business transformation learning experience.Arthur Sadoun, chairman and CEO, Publicis Groupe  said that the company’s goal is to “become a connector” to help its employees learn, share and do more.“Connecting employees globally to the power of knowledge and education is the best way to do that. When our people grow and embrace new challenges wherever they emerge, it helps us and our clients grow,” he added.Meanwhile, Emmanuel Andre, chief talent officer, Publicis Groupe, said, “Our vision is to be a company that works for our employees, not the other way around. That commitment is brought to life by these initiatives. It’s about allowing people to educate each other, so that we all benefit from the network effects of being 80,000 creative minds, connected, with a shared purpose."

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