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Publicis Groupe wins AXA creative pitch, includes strategy and media buying for Hong Kong

Following a 10-month pitch process, global network Publicis Groupe has won the advertising creative partnership for insurance brand AXA as well as strategy and media buying for four of its key markets.

Expanding its 10-year partnership for all communication campaigns, AXA chose Publicis Groupe to stay on as its sole global creative partner, across 30 countries, and as its partner for strategy and media buying in the UK, Germany, Italy, and Hong Kong. 

Agathe Bousquet, president of Publicis Groupe in France, commented “Firstly, it is a great source of pride to be able to work for a brand like AXA. It is also a real opportunity for Publicis to spearhead a new integrated approach in some of their key countries. At a time when AXA is leading a real revolution, changing its business model and reinventing its relationship with its customers, we are very happy to be strategically partnering with the brand in its transformation around the world.”

Publicis will set up integrated teams In these key market countries and manage creation, media, and data for AXA’s advertising practice. It will also continue to build on the “Know You Can” brand strategy it launched for AXA in 2019.

Other competitors during the pitch process included Dentsu, Havas, Omnicom and WPP.

Arthur Sadoun, CEO of Publicis Groupe added, “After LVMH, Mondelez, Novartis and more recently Disney, the AXA Group’s renewed trust is another demonstration of the relevance of our integrated model of creation, media and data, which perfectly meets the major marketing transformation needs of our clients.”

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