Publicis Groupe expands CCO Carol Lam's oversight to include Hong Kong

Publicis Groupe has expanded the regional oversight of Carol Lam - the current president and chief creative officer of Leo Burnett Greater China - to include all the creative aspects of Publicis Groupe Hong Kong, effective immediately. Lam will take an overall creative leadership role with a wide range of creative teams at Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Digitas, MSL & Luminous reporting into her. As an award-winning creative leader in Greater China and the Asia Pacific region, Lam played a pivotal role in the network's win of the Cathay Pacific account.“This is fantastic news and I look forward to continue working closely with Carol to drive quality of our creative products. Carol has always been our undisputed creative leader in Hong Kong,” said Tom Kao, CEO Publicis Groupe Hong Kong. “I have absolute faith and trust in her ability to lead our creative efforts and continue the Groupe’s positive momentum.”Carol added, “I’m delighted to take on this new role within the Groupe in Hong Kong. It is the transformational time for agencies and I’m honoured to be chosen to lead the Groupe’s creative efforts in this important moment.”