Publicis Groupe has appointed Alan Wexler (pictured), the current CEO of SapientRazorfish and co-CEO of Publicis.Sapient, to take over “the single leadership of all Publicis.Sapient operations”, as Chip Register has chosen to retire at the end of 2017.
Wexler’s first mission as CEO of Publicis.Sapient will be to further accelerate the integration of digital business transformation at the core of the group, according to the press statement. Meanwhile, Register will fully dedicate his energy to building the digital engagement center for the Prevention of Violence, a non-profit organisation he established with his wife. The organisation plans to employ cutting-edge data science and artificial intelligence to direct world-class creative content aimed at violence prevention. Publicis Groupe’s spokesperson said it looks forward to supporting the couple in this initiative.
Earlier last month, the group named Nigel Vaz, chief executive of Publicis.Sapient EMEA and Asia Pacific, to oversee the digital business transformation effort, including organising this expertise into industry practice verticals within Publicis.Sapient.
Vaz will continue to report to Wexler, with both of them working closely to ensure Publicis.Sapient is “fully leveraged to the benefit of the group’s overall client base”. The duo will also continue to serve on the Publicis Groupe executive committee.
“This is the next step in evolving the Publicis.Sapient organisation and will accelerate even more our ability to bring to our clients our consulting and technology capabilities in a seamless way, to become the indispensable partner of their transformation,” Arthur Sadoun, chairman and CEO of Publicis Groupe, said.