Publicis Groupe has formed the North Asia region comprised of Mainland China, Hong Kong, Taiwan, Korea and Japan. And effective immediately, Jane Lin-Baden, currently managing partner of Publicis Groupe APAC, in addition to her existing remit, will assume direct responsibility for the North Asia region.
She will continue to be based in Shanghai, reporting to Loris Nold, CEO of Publicis Groupe in APAC and MEA, who is based in Singapore.
All in-country leadership teams across Greater China, South Korea and Japan will report directly to Lin-Baden.
“These markets are large in scale, with many well-established and emerging global brands, while also representing a massive source of innovation with world-class talent,” Nold said.
“North Asia is a critical region for us. Our main focus is to partner with our clients in their transformation and I see a tremendous opportunity for us to better leverage our digital firepower, our content, production and digital business transformation offering across these markets for the benefit of our clients.”