PT XL Axiata partners up with TubeMogul

Indonesia’s mobile operator PT XL Axiata has selected TubeMogul as its video advertising software partner.As part of a plan to boost its brand among target audiences, XL Axiata said it aims to significantly bolster its online presence. XL Axiata wants to secure new customers by channeling its marketing spend to digital advertising.PT XL Axiata will use TubeMogul’s analytical tools to track and identify consumers and strengthen its sales offerings. The company said it would initially use TubeMogul’s managed platform service, before using the company’s technology on a self-serve basis.Since mobile users are heavy consumers of digital content, TubeMogul Southeast Asia managing director Phu Truong believes that this new partnership will increase XL Axiata’s brand perception in an intensely competitive market.“PT XL Axiata selected TubeMogul as its digital video advertising platform because of the power of its software, easy-to-use features and its focus on providing transparency in every element of the media buy,” said PT XL Axiata deputy CEO Dian Siswarini.“With TubeMogul, we can easily distribute video advertisements to publishers throughout Indonesia and optimise our campaigns in real-time.”She added: “We believe that programmatic video will enable us to be smart and efficient in delivering branded video content to the right audiences.”Formed in 1989, PT XL Axiata provides mobile services to Java, Bali, Lombok, and around Sumatra, Kalimantan and Sulawesi. Its services include mobile communication, data and broadband Internet services.