To commemorate its launch of a new campus in Singapore, private education institute PSB Academy has embarked on a through-the-line brand campaign themed, “Asia’s Future Academy”.
According to the institute, the campaign touts Asia’s return to primacy on the world-stage as the nexus of arts, science and commerce. It aims to communicate how PSB Academy’s brand of industry-centred education, its regional presence, and new campus in Singapore can contribute to the development of human capital for Asia’s future.
The year-long campaign will reach audiences on owned, paid, earned and shared platforms ranging from out-of-home media, bus wraps, train platforms, to press engagements, print advertising, digital advertising and custom-content on social media. PSB Academy will open its doors to a public showcase during its Open House on 10 June.
“CollabX Sports” – part of the Academy’s series of industry forums – will headline the event, with speakers from the Singapore Sports Institute, Singapore Sports School and SportsPsych Consulting.
“Asia will be the world’s primary growth engine, but it will be operating in a world that is defined not by physical boundaries but by the limits of digital networks and continual disruption,” said Marcus Loh, vice president of marketing and corporate communication.
“Asia is the future and with the right investment and mindset, workers and leaders in the region have a chance to turn these limits into waves of opportunities. This is why we are unveiling our Academy of the Future in the very centre of Asia’s innovation capital – in the heart of Singapore. Our campaign touts that ‘Asia is on the move, we are driving it’. This perfectly encapsulates PSB Academy’s role in helping human capital thrive in this Asian Century.”