Sony recruits Machine Fans for PS4 launch
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Sony Computer Entertainment has released a marketing push ahead of the PS4 launch on 17 December, recruiting its biggest fans in to create the largest human image of a video game controller.With Hong Kong slated as the first Asia market for the PS4 launch, SCE is hoping to make a big deal.Working with creative agency AllRightsReserved, Sony turned to Facebook to recruit fans to join the campaign and break a Guinness World Record for the largest man-made game controller.A total of 260 "Machine Fans" were involved in the video shoot which took place at the Asia World Expo.[gallery link="file" ids="25559,25560,25561,25562,25563,25564,25565"]http://www.youtube.com/watch?v=xDIW7IUBrqI&feature=youtu.beÂ
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