Prophet appoints Eric Hor as associate partner in Hong Kong

Prophet, the global consultancy, has appointed Eric Hor as an associate partner to further expand in Asia. Based in its Asia headquarters in Hong Kong, he will work closely with Prophet's team in Hong Kong, in addition to the Shanghai office.Prior to joining Prophet, Hor drove the Southern China consumer products & retail strategy practice in Monitor Deloitte. Before that, he was part of the founding team rebuilding OC&C Strategy Consultants in China. Hor has supported various leading global and Chinese brands, such as Walmart, Nike, Danone, Pernod Ricard, Estee Lauder, J&J and City Chain, in attaining their growth ambition in the region.Hor brings deep expertise to Prophet's fast-growing team in Asia, with more than 10 years of experience in business and brand strategy, notably in the area of corporate strategy, customer and brand strategy, omni-channel strategy, market entry, as well as digital transformation. He approaches strategy with a strong emphasis on customer-centricity to help brand leaders unlock growth opportunities. "Prophet has had a strong year in Asia in 2018, helping many Chinese and Asian clients to achieve unparalleled growth and digital transformation. Eric's extensive industry knowledge and experience will undoubtedly play a key role in bringing fresh perspectives and reinforcing our offerings. We are confident in our capabilities to continuously support the evolving needs of our clients in the region." said Jay Milliken, senior partner and Asia regional lead at Prophet.