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PropertyGuru rebrands Malaysian portal

PropertyGuru Group consolidated its existing Malaysian property sites, HomeGuru.com.my and Fullhouse.com.my, officially rebranding it as PropertyGuru.com.my.

This rebranding project leverages on the company’s brand and Singapore’s leading property website PropertyGuru.com.sg.

Aiming to bring together over 120,000 Malaysia properties onto one site, the leading property portal in Asia will also make a RM5 million investment in advertising to increase its brand awareness, market share and drive additional leads for its real-estate agent and developer advertisers.

It will continue to invest heavily in innovation to benefit users and advertisers with new products and additional mobile services slated for release within the year.

“Since launching last year, our Malaysia business has completely exceeded expectations with overwhelming support from home buyers and advertisers. Consolidating our efforts and investments into a single brand and platform is a logical step forward which leverages on the strength of the PropertyGuru brand and Singapore’s leading website Property.com.sg. It will also enable us to further augment our Malaysia market share and provide even better service to our clients,” said Steve Melhuish (pictured second from right), group CEO of PropertyGuru Group.

With presence in nine countries and 8.2 million users viewing over 65 million property pages every month, its traffic grew 168% over the last 12 months with mobile devices accounting for almost 20% of the total traffic, supported by almost 200,000 mobile app downloads to date.

The company continues to focus heavily on mobile innovation such as the recent launch of Indonesia’s first and only mobile property application for consumers and agents, growing from two mobile apps in one country to eight mobile apps in four countries over the past year.

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