PropertyGuru has appointed Hill+Knowlton (H+K) Strategies to drive its integrated communications. H+K Strategies was appointed following a pitch which saw a shortlist of local boutique and multinational agencies.
The agencies vying for the account were tasked to create a multi-practice campaign targeting consumers, business and finance media, including ideation for disruptive social media content. H+K’s approach was designed to build upon PropertyGuru’s strengths as a publisher with thought leadership content and an eye towards the company’s upcoming corporate milestones. This would be done through a combined consumer and corporate communications campaign.
Bjorn Sprengers, chief marketing officer, PropertyGuru Group, said: “Following a period of rapid growth at PropertyGuru it is important PropertyGuru be communicating across multiple channels to multiple audiences and stakeholders.”
Jamie Morse, managing director of H+K Strategies Singapore added, “With PropertyGuru we have an opportunity to communicate multiple storylines and content through a broad range of channels. This approach, where story lines are integrated to positively impact multiple business objectives, is one being sought by an increasing number of our clients in order to drive scalability and centralisation of content development. ”