Online property portal group PropertyGuru Group has acquired RumahDijual.com, one of Indonesia’s property websites, for an undisclosed amount.
This comes on the back of its latest acquisition of new project marketing solution, ePropertyTrack, in July, following an SG$175 million investment from a strategic consortium of three investors including Emtek Group – Indonesia’s largest media group – in June.
Founded by Indonesian Yohanes Aristianto, RumahDijual literally means “house for sale.” The acquisition of RumahDijual.com, coupled with PropertyGuru’s Rumah.com site, has cemented the Group’s market leadership in the country.
With the latest acquisition, PropertyGuru Group hopes to further solidify its position in the region as the leading property portal with 43% engagement market share in Indonesia, 91.8% in Singapore, 52.7% in Thailand, and a close second in Malaysia with 40.2%, the company said.
Based on PropertyGuru’s calculation with data from comScore Media Metrix Singapore report, using a six-month average from Mar 2015 to Aug 2015, Total Minutes, entities restricted to property verticals captured by comScore.
Currently, Rumah.com and RumahDijual.com combined have 5.5 million users and 30.2 million page views monthly – making Indonesia PropertyGuru’s second biggest market in terms of traffic.
Steve Melhuish, CEO and co-founder of PropertyGuru, said, “Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest growing, property and digital markets in Southeast Asia. And to our trade customers we bring a comprehensive suite of sales and marketing services, on top of increased leads, due to wider reach.”
Rumah.com has engaged in numerous investments and market engagement activities to solidify its leadership position in Indonesia. Over the past two years, Rumah.com has invested in innovations such as a recent mobile app refresh, a website revamp in Q3 2015, and the incorporation of a mortgage calculator in its website and mobile applications, in order to make home affordability more transparent.