Global agency network Project: WorldWide has made a minority investment in Australian agency, Dig&Fish. A spokesperson, however, declined to comment on the details on the investment.
Dig&Fish was established in April 2013 via the merger of Dig Marketing Group and 2Fish Management. Former Grey Group Australia executive chairman, Paul Gardner, who is executive chairman and a shareholder of Dig&Fish, brought the two companies together last year. Angie Bradbury, founder of the Dig Marketing Group, launched the agency in 2005 while Caroline Ryan started 2Fish Management in 2000.
Dig&Fish has worked on sponsorship activation for KIA at the 2014 Australian Open, public relations for LUMO Energy, activations for Qantas, as well as numerous activations and sponsorship events for Fiat Chrysler Group.
“Australia is a strategically important market for Project: WorldWide, and this investment in Dig&Fish goes a long way in boosting our competitive presence there,” Mike Amour, CEO Asia Pacific of Project: WorldWide said.
“Dig&Fish’s expertise in PR, sponsorship and activation allows Project: WorldWide to instantly offer a broader range of engagement marketing services to its clients.”
“The independent and client-centric model of Dig&Fish synchs well with that of Project: WorldWide,” Robert G. Vallee Jr, chairman and CEO of Project: WorldWide said.