Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Princess Cruises debuts customised luxury ship in China

share on

Princess Cruises, a cruise brand under global leisure travel company Carnival Corporation & plc, has launched its latest cruise ship the Majestic Princess in China, bringing an international luxurious cruising experience to the Chinese tourists.Positioning as a masterpiece, the new Majestic Princess is the brand's first customised cruise for the China market, aiming to redefine the meaning of cruise travel in the country.https://www.youtube.com/watch?v=iKrN0EFtAOsJan Swartz, president of Princess Cruises, said on the press conference: “Majestic Princess further embodies our commitment of continuous expansion in Asia, especially in China. We will continue to invest, innovate and strengthen our cooperation with local partners.”Majestic Princess, currently undergoing construction at Fincantieri shipyard in Italy, will debut from her homeport of Shanghai in July 2017.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window