PRHK has unveiled its new board for 2019/20 and named The Hoffman Agency’s general manager Marc Sparrow as its chairperson.
This year’s board also includes two new positions – partnerships chair and membership chair.
Kiri Sinclair, founder and CEO of Sinclair, and chairperson of PRHK’s board for 2018/19, has been appointed as partnerships chair, while Keso Kendall, general manager of Lewis for the Bay Area, Greater China, has become membership chair.
“The role of public relations plays an increasingly prominent and decisive role in modern society. We had a discussion as a board on what PRs in Hong Kong should do to capitalise on the industry’s opportunities, and tackle its challenges,” Sparrow said.
“The conclusion came down to one crucial point: that we as a profession need to communicate what modern, impactful and effective PR looks like; and what it can deliver in terms of commercial results and the ability to shape desired outcomes.”
This year’s board features a diverse mix of backgrounds and experience with people from local, regional and global PR agencies, and the appointment of four professionals aged 30 or under.
Individual chairs are drawing up programmes in events, mentorship, and university engagements to demonstrate PR’s ability to drive changes and shape outcomes, along with its traditional areas of focus – promoting higher standards, showcasing best practices, and cultivating the next generation of talent.
PRHK will also be refreshing the content on its revamped website to showcase the excellent work that members are delivering.
Here is the full list of board members for 2019/20
Chairperson: Marc Sparrow, The Hoffman Agency.
Deputy chairperson and treasurer: Maria Cheong, BCW.
Partnerships chair: Kiri Sinclair, Sinclair.
Membership chair: Keso Kendall, Lewis.
Events chairs: Lauren Pincott, Racepoint Global and Nicholas Day, Edelman.
Digital chair: Annouchka Behrmann, Edelman PR.
Marketing chair: Stephanie Mazinyi, Golin.
Honorary secretaries: Rachel Catanach, FleishmanHillard; and Simeon Mellalieu, Ketchum.
Education and mentorship programme chair: Felix Poon, Vis Communications Consultancy.
Treasurer: David Croasdale, Newell Public Relations.
Young professionals representatives: Darryl Soh, Edelman; and Erica Stein, Aon.