The Premier League sticks with radio station talkSPORT

UTV Media’s sports radio station talkSPORT has extended its international partnership with the Premier League for an additional three years until 2019. The London-based station has been re-appointed as the Premier League’s global audio partner to the end of the 2018-19 season, continuing the existing four year agreement which was due to expire at the end of the 2015-16 season.As with talkSPORT’s existing agreement, the extension gives talkSPORT an exclusive package of international audio rights in all languages in all territories outside the UK and Ireland to provide official live commentary of all 380 Barclays Premier League matches in any language to listeners around the world outside of the UK and Republic of Ireland.Since becoming global audio partner of the Premier League, talkSPORT.com has been redesigned to appeal to an international audience, with editorial content and live audio available in multiple languages. The company claims that its website now attracts 44% of its visitors from outside the UK.Currently talkSPORT has broadcast partners in 25 countries, including the USA, China, Malaysia, Egypt, Nigeria and United Arab Emirates. The station provides live commentary and football programming in nine languages including English, Spanish, Mandarin, Arabic, Vietnamese, French and Bahasa Indonesia. As well as broadcast partnerships, talkSPORT also has tie-ups with audio streaming partners such as radio app TuneIn Radio, Chinese sports website Usportnews.com and football app OneFootball which all broadcast talkSPORT’s international commentary.UTV Media’s chief operating officer, Scott Taunton, said: “In the two years since its appointment as the Premier League’s global audio partner, talkSPORT has established itself as a truly international sports media brand. Today’s announcement means we can extend talkSPORT into even more markets, as well as creating new opportunities for advertisers and sponsors.”Premier League chief executive, Richard Scudamore, said: “talkSPORT has for many years produced high quality radio commentary of Barclays Premier League matches in the UK, and successfully extended this to an international audience when they became our first global audio licensee two seasons ago.