Head of Marketing, Communications & Digital, Asia Pacific
Rachel is the Asia-Pacific Head of Marketing, Communications and Digital at Knight Frank, where she builds credibility for the firm amongst the media, analyst, research and high net worth communities with a 360-degree view of the outreach campaigns in the region. She has a proven track record in stakeholder engagement, interacting with top management, C-level clients and partners in the private banks. Over the last one year where the team has been undergoing transformation particularly from the impact of digital disruption, she plays an instrumental role in structuring the team and recruiting talents for the firm.
At numerous client and media launch events, Rachel has been an active panel moderator curating topics of interest that matter to the clients. Bringing in first-mover advantage, she works closely with subject matter experts worldwide to develop thought leadership angles that competitors have yet to have a voice in.
Rachel has been an adjunct lecturer with Curtin University covering Public Relations undergraduate programmes. She is also a certified STOTT Pilates Instructor where she teaches matwork and reformer Pilates.