Having joined the company on 1 September 2005, Pearl Lai has been responsible for raising the corporate reputation of the Carlsberg Malaysia Group by profiling the brewer to key stakeholders. Since joining the leadership team in July 2014, she has been responsible for leading external affairs, internal communications and sustainability development. She also oversees the marketing activation portfolio. On 1 June 2014, she was appointed executive director of the J.C. Jacobsen Foundation, a philanthropic entity of the brewer.
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