Director, Corporate Communications & CSR
Having joined the company on 1 September 2005, Pearl Lai has been responsible for profiling the corporate reputation of the Carlsberg Malaysia Group bringing alive its Purpose of Brewing for Today and Tomorrow. She leads the Group’s external affairs, internal communications and marketing activation. She also champions sustainability priorities of the Group in quest to achieving Together Towards ZERO ambitions with great emphasis on zero irresponsible drinking as the business operates in a highly sensitive and regulated environment.
Proud to showcase the brewer’s art of brewing, she oversees Probably The Best Brewery Tour operations offering visitors unique ex-beer-ience to see, hear, smell, taste and touch its international portfolio of beers, stouts, ciders and craft brews in its headquarters, Shah Alam, Malaysia.