Director, marketing and communications
Capella Hotel Group
Being a veteran Marcoms director, Joleena is responsible for some of Singapore's hospitality milestones such as the re-branding of Westin Stamford & Westin Plaza to the current Swissotel The Stamford & Fairmont Singapore (formerly Raffles The Plaza), launch of Equinox Complex and the opening of Grand Copthorne Waterfront. On a regional level, Joleena served on the task forces of pre-opening and rebranded hotels in China, Myanmar and Malaysia.
At the global headquarters of Capella Hotel Group, she is responsible for developing brand equity, media relations and effective marketing communications strategies for the ultra-luxury Capella Hotels and Resorts, Solís Hotels and Resorts, Auriga Spa as well as the collection of Independent Hotels managed by the group.