Joanna Ong-Ash

Joanna Ong-Ash

Joanna Ong-Ash

Head, Brand and Corporate Communications

AIA Singapore

Joanna Ong-Ash is the head of brand and corporate communications at AIA Singapore. She is responsible for connecting consumers with the AIA brand through strategic brand storytelling and marketing communications.

With responsibility over strategic brand management, inclusive of brand governance, communication and engagement as well as public and media relations, sponsorship, corporate social responsibility and social media, she aims to build brand affinity to support the company’s goals of delivering sustainable customer value and profitable growth.

She has more than 20 years of experience with positions at several financial institutions, including American Express, MasterCard Worldwide, DBS Bank and United Overseas Bank. Before joining AIA, she was head of brand and marketing services at Aviva Singapore.
Joanna Ong-Ash

Head, Brand and Corporate Communications
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