Arline Adeva

Arline Adeva

Arline Adeva

Head of Brand Communications and Public Relations

Jollibee Foods Corp

Arline Adeva has been with Jollibee for nine years, leading the PR department of the country’s No.1 and iconic fast-food chain in the Philippines.
As head of the brand communications and PR team, she oversees all the publicity requirements of the Jollibee brand, staging major company milestones and consumer events, managing the brand’s social media assets, implementing digital marketing initiatives and brand love campaigns, including the highly successful viral Kwentong Jollibee series; designing and implementing CSR and advocacy programmes; and managing company crisis and overall corporate reputation.

Under her leadership, Jollibee has been recognised as one of the thought leaders in digital marketing and PR and one of the most awarded teams with numerous recognitions and citations from local industry associations.