Izra Izzuddin

Izra Izzuddin

Izra Izzuddin

Vice President, Marketing & Communications

FlyFirefly Sdn Bhd

Izra Izzuddin is the vice-president of marketing and communications at FlyFirefly, commercially known as Firefly.

She is responsible for its marketing, branding, advertising, PR, social media, digital marketing, media buy, events and ancillary revenue activities across the network regions.The efforts include initiations, creations, development, partnerships, sponsorships and corporate social responsibility serving the market and stakeholders’ needs.

She places a key priority on further developing Firefly’s market demand via activations, market trends, value propositions, promotions and engagement exercises.

Before joining Firefly, she had a career in FMCG, media and broadcasting and aviation, spanning 14 years. She worked at Nestlé Malaysia, Media Prima and AirAsia.

Her plans are all about turning strategies around to meet current market and consumer trends; complemented by her participation as a speaker and delegate at international conferences in Malaysia, Hong Kong, Singapore, Indonesia, Philippines, Thailand and Switzerland.
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