Vice President, Marketing Communications
Mapletree Commercial Property Management Pte Ltd
A specialist in branding strategy and positioning of new properties, as well as the relaunching and repositioning of existing buildings, she has vast experience across Indonesia, China, Malaysia and Singapore in conducting consumer research, opening strategy, operational set-up as well as promotional planning.
She currently serves as the vice-president of marketing communications, overseeing the marcomms function for the retail properties in the Mapletree Commercial Trust portfolio, including VivoCity Singapore and Alexandra Retail Centre.
Before her appointment at Mapletree, she was the marketing director at Lippo Malls Indonesia where she launched and managed the branding and marketing for a portfolio of more than 40 malls under the Lippo Malls Indonesia Retail Trust.
She graduated from Nanyang Technological University with a bachelor of communication studies (honours).