Group Director - Public Relations & Social Media
As ZALORA's Regional PR Director, Christopher is responsible for the overall Public relations, social media and communications strategy of the Group across Asia. He leads a team of 18 people across 6 markets, taking care of media relations, external and executive communications, crisis and reputation management, events, branding, social media strategy and corporate storytelling. Before joining ZALORA, Christopher spent most of his PR career handling luxury and fashion brands which includes Louis Vuitton, Atelier Swarovski and Asia’s inaugural Men’s Fashion Week in Singapore. He has also worked on FMCG clients such as Unilever, DIAGEO and Asia-Pacific Breweries, and served as in-house PR lead for luxury properties and non-profit organizations. He specializes in running large scale events, crisis communications, media management and influencer engagement. Christopher holds a Master’s Degree in Philosophy from National University of Singapore and a Bachelor’s Degree in Philosophy from University of Santo Tomas.