Agatha Soh

Agatha Soh

Agatha Soh

Head of Regional Marketing


As the Head of Regional Marketing, Agatha is responsible for overseeing the marketing and branding strategies of Shopee across the region. Agatha carries with her an extensive amount of experience in e-commerce. Prior to joining Shopee, she held the role of Marketing Manager at SingPost eCommerce, heading CRM and Campaign Management. Before that, she spearheaded Zalora Singapore’s overall CRM strategy and execution as the CRM Marketing Lead.

Agatha graduated with a Bachelor of Social Sciences (Honours) in Communications and New Media from the National University of Singapore. She also holds a Minor in Technopreneurship from Tsinghua University School of Economics and Management.

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan, with around 80 million downloads and over 180 million active listings across its 7 markets. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.
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