Finalists

dentsu X (Thailand)

Tsukiji Market

Ericsson

Ericsson Chelsea FC Skills Exchange
Agency:   Weber Shandwick

F5 Networks

Asia Advancing
Agency:   WE Communications

JLL

Grabbing the proptech opportunity in Asia Pacific

Twitter Asia Pacific

#TweetToTheTop
Brand:  Twitter
Agency:   Golin Singapore

IATA (International Air Transport Association)

Crisis Communications in the Digital Age – A Guide to “Best Practice”
Agency:   Ketchum Singapore

Max Healthcare

Pre-term Twin Baby Death Controversy
Agency:   Text100 India

PT Freeport Indonesia

Communicating under extreme circumstances
Agency:   Maverick

The Boys’ Brigade in Singapore

The Boys’ Brigade Share-a-Gift (BBSG) 2017
Agency:   Asia PR Werkz

Visa

Visa payWave - Crisis Management
Agency:   RAPR Mileage Communications

Flame Communications

S3 – Stroke Awareness Campaign
Brand:  Stroke Support Station (S3)
Agency:   Flame Communications

Mondelѐz International

Joy Schools - Getting a Head Start in Healthy Habits
Agency:   Text100 Malaysia

Nespresso Singapore

Nespresso One Pod At A Time Campaign
Brand:  Nespresso
Agency:   Golin Singapore

PT Beiersdorf Indonesia

Mother's Touch (Sentuhan Ibu)
Brand:  NIVEA
Agency:   Inke Maris & Associates

SAP Asia

SAP’s Purpose to Action: Our ASEAN Story

DBS Bank

Sparks

Intelligent Skin Care

Belo Baby Mombassadors
Brand:  Belo Baby
Agency:   The Huddle Room

Land Transport Authority

Downtown Line 3
Agency:   Ogilvy and Mather Singapore

The CQI | IRCA

World Quality Day 2017
Brand:  Chain Reaction Partners

Unilever Singapore

Lux Advocacy Programme
Brand:  Lux
Agency:   Golin Singapore

Asia Pacific Breweries

Heineken #MoreThanARace
Brand:  Heineken Singapore
Agency:   Golin Singapore

Asia Pacific Breweries (Singapore)

Tiger Beer Street Food Campaign
Brand:  Tiger Beer
Agency:   Ogilvy & Mather Singapore

Giant Singapore

Giant Kiasu Town
Agencies:   Construct Digital (Digital agency), AKA Asia (PR agency)

Jetstar Asia

Stay Home This Lunar New Year
Agency:   AKA Asia

Shell Malaysia

Shell Emotion Tracking
Brand:  Shell
Agency:   Edelman Malaysia

DBS Bank

ALIVE and Rara Engagement

DBS Bank

Gandalf

Deloitte Singapore

Deloitte 5000 for 50 charity run

Standard Chartered Bank

Winning the Battle Against Cyber Villains: #IAmCyberSafe. Are you?

The Hoffman Agency Asia Pacific

#PushingBravery

adidas Singapore

adidas x FC Bayern Munich: HERE TO CREATE
Agency:   Creation Singapore

Johnson & Johnson Vision

“blink, Bindi!”
Agency:   BRCKTS

MSD

It's Your Life, Why Take a Chance?
Brand:  Gardasil 9
Agency:   Weber Shandwick

Twitter Asia Pacific

#TweetToTheTop
Brand:  Twitter
Agency:   Golin Singapore

Unilever Singapore

Ben & Jerry's Non-Dairy
Brand:  Ben & Jerry's
Agency:   Golin Singapore

Asia Pacific Breweries

Heineken #MoreThanARace
Brand:  Heineken Singapore
Agency:   Golin Singapore

BABA’S

Million Dollar Feet
Agency:   GO Communications

Jollibee Foods Corporation

The Road to Countless Joys: Celebrating Jollibee's 1000th Store Opening
Agency:   Strategic Works, Inc

Malaysia Airlines

The Ultimate #MHExperience
Agency:   Society

Unilever Singapore

#MadeToBeBroken with Magnum Pint
Brand:  Magnum
Agency:   Golin Singapore

Central Narcotics Bureau

Say No With FLY
Agency:   Asia PR Werkz

Land Transport Authority

Downtown Line 3
Agency:   Ogilvy & Mather Singapore

National Council of Social Service

See The True Me II
Agency:   Ogilvy&Mather Singapore

National Youth Council, Singapore

OBS50 Campaign

Republic of Singapore Navy

Republic of Singapore Navy’s 50th Anniversary (RSN50)
Agency:   Asia PR Werkz

AIA Singapore

AIA Diabetes Care

Mastercard Asia Pacific

From Cowries to Contactless: Making dollars and sense of #NoCashDay with Mastercard
Agency:   Weber Shandwick

Monster.com (Southeast Asia)

My First Job
Brand:  Monster.com
Agency:   Mutant Communications

Rakuten Trade

Introduction of Rakuten Trade in Malaysia

Shell Malaysia

Shell Emotion Tracking
Brand:  Shell
Agency:   Edelman Malaysia

AEM Holdings

Creating a 10-Bagger Stock
Agency:   Financial PR

AirAsia

AirAsia Global Investors Day

Fosun International

Transforming a USD10bn company into a USD20bn company
Brand:  Fosun

Hi-P International

Billion-dollar Dream
Agency:   Financial PR

Oxley Holdings

Bringing market to catch up with Oxley’s strong fundamentals
Agency:   Financial PR

Asia Pacific Breweries

Heineken #MoreThanARace
Brand:  Heineken Singapore
Agency:   Golin Singapore

Destination NSW

Vivid Sydney 2017
Brand:  Vivid Sydney 2017

GRAB Malaysia

GRAB - Better 365 and the Outer Cities
Brand:  GRAB
Agency:   Arcis Communications Malaysia

Huawei Australia

Huawei Mate 10 Series Launch
Agency:   Adhesive PR

Unilever Singapore

#MadeToBeBroken with Magnum Pint
Brand:  Magnum
Agency:   Golin Singapore

Alcon

#NEVERSETTLE
Brand:  AIR OPTIX plus HydraGlyde
Agency:   LEO BURNETT / ARC WORLDWIDE PR

Giant Singapore

Giant Kiasu Town
Agencies:   Construct Digital (Digital agency), AKA Asia (PR agency)

Invade

Artbox Singapore – The Hype is Real
Brand:  Artbox Singapore
Agency:   PRecious Communications

Raffles Hotel Singapore

Celebrating 130 years of Raffles Hotel Singapore
Agency:   Ketchum Singapore

Royal Philips

Philips World Heart Day 2017
Agency:   FleishmanHillard Singapore

Asia Pacific Breweries

Heineken #MoreThanARace
Brand:  Heineken Singapore
Agency:   Golin Singapore

McDonald’s Singapore

Love Local
Agency:   Golin Singapore

OUE

OUE Social Kitchen Launch
Brand:  OUE Social Kitchen
Agency:   Hill+Knowlton Strategies

Resorts World Sentosa (RWS)

The Great Food Festival
Agency:   Ogilvy & Mather Singapore

Unilever Singapore

Ben & Jerry's #FlavourKnockout
Brand:  Ben & Jerry's
Agency:   Golin Singapore

Discover Los Angeles

Dr Woo x Discover LA
Agency:   Adhesive PR

Jetstar Asia

Stay Home This Lunar New Year
Agency:   AKA Asia

National Book Store

Hop and Create Store Crawl
Agency:   The Huddle Room

Royal Philips

Philips World Heart Day 2017
Agency:   FleishmanHillard Singapore

Singapore Tourism Board (Oceania)

Singapore Emotion Travel Guide
Brand:  Singapore Tourism
Agency:   Adhesive PR

PANDORA Jewelry Singapore

PANDORA “DO See The Wonderful”
Agency:   Strategic Public Relations

Porsche Asia Pacific

Panamera "What is Courage"
Brand:  Porsche
Agencies:   Golin Singapore, Keko Singapore

Porsche Asia Pacific

Macan - Life Intensified
Agencies:   Golin Singapore, Keko Singapore

Raffles Hotel Singapore

Celebrating 130 years of Raffles Hotel Singapore
Agency:   Ketchum Singapore

Singapore Yacht Show

Singapore Yacht Show 2017
Agency:   Mango PR Asia

Community Chest, fund raising arm of National Council of Social Service

SHARE as One
Brand:  National Council of Social Service – Community Chest
Agency:   Xodbox

Light Rail Manila Corporation

Biyaheng Better Everyday
Agency:   Green Bulb Public Relations

Maruti Suzuki India

Creating awareness and promoting seat belt use in India

National Library Board

THE DRIVE TO INSPIRE EXPLORATION
Agency:   Hill+Knowlton Strategies

SAP Asia

SAP & ASEAN Foundation: Driving Impact in ASEAN

Changi Airport Group

Opening of Changi Airport Terminal 4

Huntsman Textile Effects

AVITERA® SE: Advancing a New Sustainability Agenda in the Textile Sector

JLL

Grabbing the proptech opportunity in Asia Pacific

Jurong Bird Park

Blue-zilian Carnival

Standard Chartered Bank

Winning the Battle Against Cyber Villains: #IAmCyberSafe. Are you?

Asia Pacific Breweries

Guinness Mahjong Night
Brand:  Guinness Singapore
Agency:   Golin Singapore

BABA’S

Million Dollar Feet
Agency:   GO Communications

Jetstar Asia

Stay Home This Lunar New Year
Agency:   AKA Asia

Maruti Suzuki India

Creating awareness and promoting seat belt use in India

Singapore Tourism Board (Oceania)

Singapore Emotion Travel Guide
Brand:  Singapore Tourism
Agency:   Adhesive PR

AIA Singapore

Improving the health of Singapore’s workforce
Agency:   Ogilvy Public Relations

Hotels.com

Half the Fun of Travel
Agency:   Weber Shandwick APAC

HP Inc.

HP Sprocket - Live it. Love it. Print it.
Agency:   Edelman

Maruti Suzuki India

Creating awareness and promoting seat belt use in India

Unilever Singapore

#MadeToBeBroken with Magnum Pint
Brand:  Magnum
Agency:   Golin Singapore

Klook Philippines

#GetKlookd
Agency:   Spark It! Marketing Communications

LEGO Singapore

LEGO BrickHeadz
Brand:  LEGO
Agency:   Iris Singapore

McDonald’s Singapore

Love Local
Agency:   Golin Singapore

Unilever Malaysia

#NeverStopPlaying with Magnum Red Velvet
Brand:  Magnum
Agency:   Golin Singapore

Unilever Singapore

#MadeToBeBroken with Magnum Pint
Brand:  Magnum
Agency:   Golin Singapore

AXA Insurance

AXA Health Campaign
Brand:  AXA

PSB Academy

PSB Academy: The Future Academy
Agency:   Ogilvy Public Relations Singapore

Singapore Cocktail Festival

Singapore Cocktail Festival 2017
Agency:   Food News - Integrated Marketing Agency

Unilever Singapore

Knorr Salted Egg Goodness
Brand:  Knorr Singapore
Agency:   Golin Singapore

Unilever Singapore

Lux - More Than You Can See campaign
Brand:  Lux
Agency:   Golin Singapore

AirAsia X

AirAsia X 10th Anniversary Campaign

Evian Volvic International

evian® Oversize 2017 campaign
Agency:   antics@play

Hotels.com

Half the Fun of Travel
Agency:   Weber Shandwick APAC

JLL

Grabbing the proptech opportunity in Asia Pacific

THAIFEX-World of Food Asia

Whetting the Region’s Appetite
Agency:   The Hoffman Agency Asia Pacific

adidas Singapore

adidas x FC Bayern Munich: HERE TO CREATE
Agency:   Creation Singapore

AXA Insurance

AXA Burpees For Good Challenge
Brand:  AXA

BABA’S

Million Dollar Feet
Agency:   GO Communications

IRONMAN®

Standard Chartered Singapore Marathon 2017
Agency:   Weber Shandwick

WTA and Lagardère Sports

2017 BNP Paribas WTA Finals Singapore presented by SC Global
Agency:   Weber Shandwick

Heineken Asia Pacific

Tiger Beer #3890Tigers
Brand:  Tiger Beer
Agency:   Ogilvy & Mather Singapore

HP Inc.

HP Sprocket - Live it. Love it. Print it.
Agency:   Edelman

Johnson & Johnson Vision

“blink, Bindi!”
Agency:   BRCKTS

Nespresso Singapore

Nespresso Tastemaker Programme
Brand:  Nespresso
Agency:   Golin Singapore

Porsche Asia Pacific

Panamera "What is Courage"
Brand:  Porsche
Agencies:   Golin Singapore, Keko Singapore

Central Narcotics Bureau

Say No With FLY
Agency:   Asia PR Werkz

NUS Lee Kuan Yew School of Public Policy

#FarewellKisshore
Agency:   Digimetric

Porsche Asia Pacific

Panamera "What is Courage"
Brand:  Porsche
Agencies:   Golin Singapore, Keko Singapore

Red Bull Singapore

Red Bull Racing
Brand:  Red Bull Europe
Agency:   Bask Communications

Singtel

Ah Ma's Christmas

Central Narcotics Bureau

#CNB247
Agency:   Asia PR Werkz

Giant Singapore

Giant Kiasu Town
Agencies:   Construct Digital (Digital agency), AKA Asia (PR agency)

Heineken Asia Pacific

Tiger Beer #3890Tigers
Brand:  Tiger Beer
Agency:   Ogilvy & Mather Singapore

Jetstar Asia

Stay Home This Lunar New Year
Agency:   AKA Asia

Watsons Malaysia

Watsons Presents Mini Web Drama

Central Narcotics Bureau

#CNB247
Agency:   Asia PR Werkz

Central Narcotics Bureau

Say No With FLY
Agency:   Asia PR Werkz

Giant Singapore

Giant Kiasu Town
Agencies:   Construct Digital (Digital agency, AKA Asia (PR agency)

Heineken Asia Pacific

Tiger Beer #3890Tigers
Brand:  Tiger Beer
Agency:   Ogilvy & Mather Singapore

SCG FOUNDATION

The Choice
Agency:   dentsu X (Thailand)

Expedia Asia

Launch of Expedia Innovation Lab
Agency:   IN.FOM

IBM Australia

Outthink Melanoma
Brand:  IBM Watson
Agency:   Text100 Australia

SATS

SATS "Technology Driven, People Led"
Agency:   Golin Singapore

Shell Malaysia

Shell Emotion Tracking
Brand:  Shell
Agency:   Edelman Malaysia

Singapore Tourism Board (Oceania)

Singapore Emotion Travel Guide
Brand:  Singapore Tourism
Agency:   Adhesive PR

adidas Singapore

adidas x FC Bayern Munich: HERE TO CREATE
Agency:   Creation Singapore

Asia Pacific Breweries

Heineken #MoreThanARace
Brand:  Heineken Singapore
Agency:   Golin Singapore

Red Bull Singapore

Red Bull Racing
Brand:  Red Bull Europe
Agency:   Bask Communications

Shell Malaysia

Shell Emotion Tracking
Brand:  Shell
Agency:   Edelman Malaysia

Unilever Singapore

Ben & Jerry's #FlavourKnockout
Brand:  Ben & Jerry's
Agency:   Golin Singapore