Last Year’s Winners
-
PR Awards Champion – Agency
OVERALL:
Tate Anzur -
PR Awards Champion – Brand
OVERALL:
SG50 -
Most Creative PR Stunt
GOLD:
Changi Airport Group (Singapore)
Campaign: Star Wars at ChangiSILVER:
Stayz
Campaign: Stayz Christmas Shopping Sleepover
Adhesive PRBRONZE:
Nanyang Technological University, Singapore
Campaign: NO BOTS ABOUT IT NADINE IS A HIT FOR NTU SINGAPORE -
Best Use of Technology
GOLD:
William Grant & Sons
Glendiffich
Campaign: Valley of the Deer
Ketchum, Text100 Malaysia, GoodstuphSILVER:
Singapore Kindness Movement
Campaign: ImagiNation
Strategic Public Relations Group, SingaporeBRONZE:
Science Centre Singapore
Campaign: E3: E-mmersive Experiential Environments
Golin Singapore -
Best Use of Social Media
GOLD:
BSN
Campaign: Kucing Happy
Fishermen IntegratedSILVER:
Changi Airport Group (Singapore)
Campaign: Star Wars at ChangiBRONZE:
LEGOLAND Malaysia Resort
Campaign: LEGOLAND Malaysia Holiday Extravaganza 2015
The Hoffman Agency Asia Pacific -
Best Use of Influencers
GOLD:
SG50
Campaign: SG Heart Map
Tate AnzurSILVER:
Universal McCann
Campaign:#1intheworldBRONZE:
Unilever
Lux
Campaign: A Fine Fragrance Disruption in the Philippines – The Launch of Lux
Golin, Bridges PR, 1DMG -
Best Use of Content
GOLD:
LEGO Singapore
Campaign: LEGO SG50: Rebuild Your Memories
iris SingaporeSILVER:
Petroliam Nasional Berhad
PETRONAS
Campaign: #tanahairku
dnaCOMMBRONZE:
Jetstar Asia
Campaign: December Baby
AKA Asia -
Best Use of Broadcast/Video
GOLD:
Petroliam Nasional Berhad
PETRONAS
Campaign: Sampai Hati – Hari Raya 2015
Leo Burnett/ARC WorldwideSILVER:
Stayz
Campaign: Stayz Dogumentary
Adhesive PRBRONZE:
Unilever Philippines
Lady’s Choice
Campaign: Lady’s Choice Reunion Surprise
Ogilvy & Mather Philippines -
Best Use of Bloggers
GOLD:
Unilever
Closeup
Campaign: Closeup Cupid Games
salt communicationsSILVER:
Changi Airport Group (Singapore)
Campaign: #ChangiBarepackers- Do you dare to travel bare?
Ketchum SingaporeBRONZE:
Cebu Pacific Air
Campaign: The #CEBjuanderers Challenge
Ketchum Singapore -
Best Sports PR Campaign
GOLD:
Sport Singapore
Campaign: 28th SEA Games
Weber ShandwickSILVER:
Sport Singapore
Campaign: 8th ASEAN Para Games
Weber ShandwickBRONZE:
Unilever Indonesia
CLEAR
Campaign: CLEAR Ayo! Indonesia Bisa Academy 2015
Pulse Communications -
Best Product Re-launch PR Campaign
GOLD:
GrabTaxi
Campaign: Introducing GrabCar to Singapore
Ruder Finn AsiaSILVER:
NTUC Club
D’Resort
Campaign: Launch of D’Resort
Asia PR WerkzBRONZE:
Science Centre Singapore
Snow City
Campaign: Snow City Re-launch: Arctic Avengers
Golin Singapore -
Best Product Launch PR Campaign
GOLD:
SHARP
Campaign: Stay SHARP In The Haze
Cohn & Wolfe SingaporeSILVER:
Bugaboo
Campaign: Bugaboo + Van Gogh
AKA AsiaBRONZE:
RAM PACIFIC
RIMOWA
Campaign: RIMOWA Bossa Nova
Vibes Communications -
Best PR-led Integrated Communications
GOLD:
Scoot
Campaign: Scoot Inspiring Spirit
Saatchi & SaatchiSILVER:
Chuan Pictures
Campaign: 7 Letters
Tate AnzurBRONZE:
LEGO Singapore
Campaign: LEGO SG50: Rebuild Your Memories
iris Singapore -
Best PR Idea
GOLD:
SG50
Campaign: SG Heart Map
Tate AnzurSILVER:
Jetstar Asia
Campaign: December Baby
AKA AsiaBRONZE:
Chuan Pictures
Campaign: 7 Letters
Tate Anzur -
Best PR Campaign by an In-house Communications Team
GOLD:
Changi Airport Group (Singapore)
Campaign: Star Wars at ChangiSILVER:
SMRT Corporation Limited
Campaign: SMRT We’re Working On It CampaignBRONZE:
Wildlife Reserves Singapore
Singapore Zoo
Campaign: Koalamania at Singapore Zoo -
Best PR Campaign – Public Services
GOLD:
Sport Singapore
Campaign: One Team Singapore
Weber ShandwickSILVER:
Centre For Fathering
Campaign: Raising the Profile of the Centre for Fathering
Huntington CommunicationsBRONZE:
SMRT Corporation Limited
Campaign: SMRT Rail Transformation Campaign -
Best PR Campaign – Luxury
GOLD:
Procter & Gamble
SK-II
Campaign: SK-II #changedestiny Indonesia
Proximity BBDO IndonesiaSILVER:
William Grant & Sons
Glenfiddich
Campaign: Valley of the Deer
Ketchum, Text100 Malaysia, GoodstuphBRONZE:
RAM PACIFIC
RIMOWA
Campaign: RIMOWA X ART
Vibes Communications -
Best PR Campaign – Lifestyle
GOLD:
EVA Air
Campaign: EVA Air Hello Kitty Jet Launch
Asia PR WerkzSILVER:
Blackmores Singapore
Campaign: The Wellness Tribes Campaign
Edelman Public Relations WorldwideBRONZE:
Heritage R
Campaign: 45r
Touch PR & Events -
Best PR Campaign – Food and Beverage
GOLD:
McDonald’s Singapore
Campaign: Create Your Taste
Golin SingaporeSILVER:
Panasonic
Veggie Life
Campaign: Factory Fresh Veggies – Launch of Veggie Life
Golin SingaporeBRONZE:
CÉ LA VI Singapore
Campaign: CÉ LA VI Singapore Sky High Brunch
DeVries Global -
Best PR Campaign – Consumer
GOLD:
LEGO Singapore
Campaign: LEGO SG50: Rebuild Your Memories
iris SingaporeSILVER:
Kao Singapore
Biore
Campaign: Biore: Growing with you
Ninemer Public RelationsBRONZE:
Unilever Singapore
Cornetto
Campaign: Cornetto Shake it Off Battle
Golin Singapore -
Best Media Relations Campaign
GOLD:
A+E Networks Asia
Lifetime
Campaign: MasterChef Asia 2015
Strategic Public Relations Group, SingaporeSILVER:
Nanyang Technological University, Singapore
Campaign: NO BOTS ABOUT IT NADINE IS A HIT FOR NTU SINGAPOREBRONZE:
Orchard Road Business Association
Pedestrian Night
Campaign: Creating buy-in for Pedestrian Night
Ninemer Public Relations -
Best Investor Relations Campaign
GOLD:
Riverstone Holdings Limited (Riverstone)
Campaign: Riverstone IR programme – Unlocking intrinsic corporate value
Financial PRSILVER:
China Aviation Oil (Singapore) Corporation
Campaign: CAO – Soaring Above All Odds
Citigate Dewe Rogerson, i.MAGEBRONZE:
Jumbo Group Limited
Campaign: Winning Recipe for a Chilli-Hot IPO
Citigate Dewe Rogerson, i.MAGE -
Best Insights-Driven PR Campaign
GOLD:
Microsoft Asia Pacific
Campaign: Enabling the New World of Work in Asia
INFOMSILVER:
McDonald’s Singapore
Campaign: Create Your Taste
Golin SingaporeBRONZE:
K & N Kenanga Holdings Berhad
Campaign: KenTrade Trading Challenge II -
Best Government Sector PR Campaign
GOLD:
SMRT Corporation Limited
Campaign: SMRT Rail Transformation CampaignSILVER:
National Museum of Singapore
Campaign: Singapore Night Festival
Tate AnzurBRONZE:
National Gallery Singapore
Campaign: National Gallery Singapore Launch
Burson-Marsteller (S.E.A) -
Best Event-led PR Campaign
GOLD:
Audi Singapore
Audi
Campaign: Audi Presents ‘A Drive Back in Time’
Publicis SingaporeSILVER:
adidas
adidas Bodycare – Coty Inc.
Campaign: The Running Man with a Cause
Vibes Communications (Malaysia)BRONZE:
Singapore International Film Festival
Campaign: 26th Singapore International Film Festival
Tate Anzur -
Best Engagement for a Targeted Community
GOLD:
Qatar Airways
Qatar Airways A380
Campaign: Landed A380 in Thailand
Dentsu Media ThailandSILVER:
DBS
Campaign: LinkedIn Showcase Page for Working Capital Advisory
Text100 SingaporeBRONZE:
IKEA
Campaign: IKEA Young Designer Award
Huntington Communications -
Best Employee Engagement / Internal Communications
GOLD:
SAP APJ
Campaign: Our Simple
BlueCurrent Group, FleishmanHillard SingaporeSILVER:
Universal McCann
Campaign: #1intheworldBRONZE:
K & N Kenanga Holdings Berhad
Campaign: Back to School Donation Drive & Aid for Employees and/or Immediate Families Affected by Recent Flood -
Best Digital Communication Strategy
GOLD:
SG50
Campaign: SG Heart Map
Tate AnzurSILVER:
Unilever
Lux
Campaign: A Fine Fragrance Disruption in the Philippines – The Launch of Lux
Golin, Bridges PR, 1DMGBRONZE:
KASKUS
Campaign: KASKUS Cendolin IndonesiaFamilies Affected by Recent Flood -
Best CSR Communications
GOLD:
Unilever Philippines
Domex
Campaign: WORLD TOILET DAY 2015: How Unilever Philippines advocated proper toilet sanitation to eliminate dise
StratworksSILVER:
Coca-Cola
Campaign: The Happiness Cycle
Adhesive PRBRONZE:
Unilever Singapore
Ben & Jerry’s
Campaign: Diverse-City Trails Powered By Ben & Jerry’s
Golin Singapore -
Best Crisis Management
GOLD:
Jollibee Foods Corporation
Campaign: Chowking
From Brand Boycott to Brand LoveSILVER:
Scoot
Campaign: Scoot Inspiring Spirit
Saatchi & SaatchiBRONZE:
Compass Group Singapore
Campaign: Crisis Management of Halal Food Incident
Hill+Knowlton Strategies -
Best Consumer PR Campaign
GOLD:
Jetstar Asia
Campaign: Love is in the Zodiac Pair
AKA AsiaSILVER:
Unilever Philippines
Closeup Philippines
Campaign: Closeup Forever Summer 2015
One Digital Media GroupBRONZE:
EVA Air
Campaign: EVA Air Hello Kitty Jet Launch
Asia PR Werkz -
Best B2B PR Campaign
GOLD:
Scoot
Campaign: Scoot Inspiring Spirit
Saatchi & SaatchiSILVER:
Panasonic
Campaign: Factory Fresh Veggies
Golin SingaporeBRONZE:
CenturyLink Asia Pacific
Campaign: Leaving Footprints in the Cloud
The Hoffman Agency Asia Pacific