Last Year’s Winners

• PR Awards Champion – Agency

  OVERALL:
  Tate Anzur

• PR Awards Champion – Brand

  OVERALL:
  SG50

• Most Creative PR Stunt

  GOLD:
  Changi Airport Group (Singapore)
  Campaign: Star Wars at Changi

  SILVER:
  Stayz
  Campaign: Stayz Christmas Shopping Sleepover
  Adhesive PR

  BRONZE:
  Nanyang Technological University, Singapore
  Campaign: NO BOTS ABOUT IT NADINE IS A HIT FOR NTU SINGAPORE

• Best Use of Technology

  GOLD:
  William Grant & Sons
  Glendiffich
  Campaign: Valley of the Deer
  Ketchum, Text100 Malaysia, Goodstuph

  SILVER:
  Singapore Kindness Movement
  Campaign: ImagiNation
  Strategic Public Relations Group, Singapore

  BRONZE:
  Science Centre Singapore
  Campaign: E3: E-mmersive Experiential Environments
  Golin Singapore

• Best Use of Social Media

  GOLD:
  BSN
  Campaign: Kucing Happy
  Fishermen Integrated

  SILVER:
  Changi Airport Group (Singapore)
  Campaign: Star Wars at Changi

  BRONZE:
  LEGOLAND Malaysia Resort
  Campaign: LEGOLAND Malaysia Holiday Extravaganza 2015
  The Hoffman Agency Asia Pacific

• Best Use of Influencers

  GOLD:
  SG50
  Campaign: SG Heart Map
  Tate Anzur

  SILVER:
  Universal McCann 
  Campaign:#1intheworld

  BRONZE:
  Unilever
  Lux
  Campaign: A Fine Fragrance Disruption in the Philippines – The Launch of Lux
  Golin, Bridges PR, 1DMG

• Best Use of Content

  GOLD:
  LEGO Singapore
  Campaign: LEGO SG50: Rebuild Your Memories
  iris Singapore

  SILVER:
  Petroliam Nasional Berhad
  PETRONAS
  Campaign: #tanahairku
  dnaCOMM

  BRONZE:
  Jetstar Asia
  Campaign: December Baby
  AKA Asia

• Best Use of Broadcast/Video

  GOLD:
  Petroliam Nasional Berhad
  PETRONAS
  Campaign: Sampai Hati – Hari Raya 2015
  Leo Burnett/ARC Worldwide

  SILVER:
  Stayz
  Campaign: Stayz Dogumentary
  Adhesive PR

  BRONZE:
  Unilever Philippines
  Lady’s Choice
  Campaign: Lady’s Choice Reunion Surprise
  Ogilvy & Mather Philippines

• Best Use of Bloggers

  GOLD:
  Unilever
  Closeup
  Campaign: Closeup Cupid Games
  salt communications

  SILVER:
  Changi Airport Group (Singapore)
  Campaign: #ChangiBarepackers- Do you dare to travel bare?
  Ketchum Singapore

  BRONZE:
  Cebu Pacific Air
  Campaign: The #CEBjuanderers Challenge
  Ketchum Singapore

• Best Sports PR Campaign

  GOLD:
  Sport Singapore
  Campaign: 28th SEA Games
  Weber Shandwick

  SILVER:
  Sport Singapore
  Campaign: 8th ASEAN Para Games
  Weber Shandwick

  BRONZE:
  Unilever Indonesia
  CLEAR
  Campaign: CLEAR Ayo! Indonesia Bisa Academy 2015
  Pulse Communications

• Best Product Re-launch PR Campaign

  GOLD:
  GrabTaxi
  Campaign: Introducing GrabCar to Singapore
  Ruder Finn Asia

  SILVER:
  NTUC Club
  D’Resort
  Campaign: Launch of D’Resort
  Asia PR Werkz

  BRONZE:
  Science Centre Singapore
  Snow City
  Campaign: Snow City Re-launch: Arctic Avengers
  Golin Singapore

• Best Product Launch PR Campaign

  GOLD:
  SHARP
  Campaign: Stay SHARP In The Haze
  Cohn & Wolfe Singapore

  SILVER:
  Bugaboo
  Campaign: Bugaboo + Van Gogh
  AKA Asia

  BRONZE:
  RAM PACIFIC
  RIMOWA
  Campaign: RIMOWA Bossa Nova
  Vibes Communications

• Best PR-led Integrated Communications

  GOLD:
  Scoot
  Campaign: Scoot Inspiring Spirit
  Saatchi & Saatchi 

  SILVER:
  Chuan Pictures
  Campaign: 7 Letters
  Tate Anzur

  BRONZE:
  LEGO Singapore
  Campaign: LEGO SG50: Rebuild Your Memories
  iris Singapore

• Best PR Idea

  GOLD:
  SG50
  Campaign: SG Heart Map
  Tate Anzur

  SILVER:
  Jetstar Asia
  Campaign: December Baby
  AKA Asia

  BRONZE:
  Chuan Pictures
  Campaign: 7 Letters
  Tate Anzur

• Best PR Campaign by an In-house Communications Team

  GOLD:
  Changi Airport Group (Singapore)
  Campaign: Star Wars at Changi

  SILVER:
  SMRT Corporation Limited
  Campaign: SMRT We’re Working On It Campaign

  BRONZE:
  Wildlife Reserves Singapore
  Singapore Zoo
  Campaign: Koalamania at Singapore Zoo

• Best PR Campaign – Public Services

  GOLD:
  Sport Singapore
  Campaign: One Team Singapore
  Weber Shandwick

  SILVER:
  Centre For Fathering
  Campaign: Raising the Profile of the Centre for Fathering
  Huntington Communications

  BRONZE:
  SMRT Corporation Limited
  Campaign: SMRT Rail Transformation Campaign

• Best PR Campaign – Luxury

  GOLD:
  Procter & Gamble
  SK-II
  Campaign: SK-II #changedestiny Indonesia
  Proximity BBDO Indonesia

  SILVER:
  William Grant & Sons
  Glenfiddich
  Campaign: Valley of the Deer
  Ketchum, Text100 Malaysia, Goodstuph

  BRONZE:
  RAM PACIFIC
  RIMOWA
  Campaign: RIMOWA X ART
  Vibes Communications

• Best PR Campaign – Lifestyle

  GOLD:
  EVA Air
  Campaign: EVA Air Hello Kitty Jet Launch
  Asia PR Werkz

  SILVER:
  Blackmores Singapore
  Campaign: The Wellness Tribes Campaign
  Edelman Public Relations Worldwide

  BRONZE:
  Heritage R
  Campaign: 45r
  Touch PR & Events

• Best PR Campaign – Food and Beverage

  GOLD:
  McDonald’s Singapore
  Campaign: Create Your Taste
  Golin Singapore

  SILVER:
  Panasonic
  Veggie Life
  Campaign: Factory Fresh Veggies – Launch of Veggie Life
  Golin Singapore

  BRONZE:
  CÉ LA VI Singapore
  Campaign: CÉ LA VI Singapore Sky High Brunch
  DeVries Global

• Best PR Campaign – Consumer

  GOLD:
  LEGO Singapore
  Campaign: LEGO SG50: Rebuild Your Memories
  iris Singapore

  SILVER:
  Kao Singapore
  Biore
  Campaign: Biore: Growing with you
  Ninemer Public Relations

  BRONZE:
  Unilever Singapore
  Cornetto
  Campaign: Cornetto Shake it Off Battle
  Golin Singapore

• Best Media Relations Campaign

  GOLD:
  A+E Networks Asia
  Lifetime
  Campaign: MasterChef Asia 2015
  Strategic Public Relations Group, Singapore

  SILVER:
  Nanyang Technological University, Singapore
  Campaign: NO BOTS ABOUT IT NADINE IS A HIT FOR NTU SINGAPORE

  BRONZE:
  Orchard Road Business Association
  Pedestrian Night
  Campaign: Creating buy-in for Pedestrian Night
  Ninemer Public Relations

• Best Investor Relations Campaign

  GOLD:
  Riverstone Holdings Limited (Riverstone)
  Campaign: Riverstone IR programme – Unlocking intrinsic corporate value
  Financial PR

  SILVER:
  China Aviation Oil (Singapore) Corporation 
  Campaign: CAO – Soaring Above All Odds
  Citigate Dewe Rogerson, i.MAGE

  BRONZE:
  Jumbo Group Limited
  Campaign: Winning Recipe for a Chilli-Hot IPO
  Citigate Dewe Rogerson, i.MAGE

• Best Insights-Driven PR Campaign

  GOLD:
  Microsoft Asia Pacific
  Campaign: Enabling the New World of Work in Asia
  INFOM

  SILVER:
  McDonald’s Singapore
  Campaign: Create Your Taste
  Golin Singapore

  BRONZE:
  K & N Kenanga Holdings Berhad
  Campaign: KenTrade Trading Challenge II

• Best Government Sector PR Campaign

  GOLD:
  SMRT Corporation Limited
  Campaign: SMRT Rail Transformation Campaign

  SILVER:
  National Museum of Singapore
  Campaign: Singapore Night Festival
  Tate Anzur

  BRONZE:
  National Gallery Singapore
  Campaign: National Gallery Singapore Launch
  Burson-Marsteller (S.E.A)

• Best Event-led PR Campaign

  GOLD:
  Audi Singapore
  Audi
  Campaign: Audi Presents ‘A Drive Back in Time’
  Publicis Singapore

  SILVER:
  adidas
  adidas Bodycare – Coty Inc.
  Campaign: The Running Man with a Cause
  Vibes Communications (Malaysia)

  BRONZE:
  Singapore International Film Festival
  Campaign: 26th Singapore International Film Festival
  Tate Anzur

• Best Engagement for a Targeted Community

  GOLD:
  Qatar Airways
  Qatar Airways A380
  Campaign: Landed A380 in Thailand
  Dentsu Media Thailand

  SILVER:
  DBS
  Campaign: LinkedIn Showcase Page for Working Capital Advisory
  Text100 Singapore

  BRONZE:
  IKEA
  Campaign: IKEA Young Designer Award
  Huntington Communications

• Best Employee Engagement / Internal Communications

  GOLD:
  SAP APJ
  Campaign: Our Simple
  BlueCurrent Group, FleishmanHillard Singapore

  SILVER:
  Universal McCann 
  Campaign: #1intheworld

  BRONZE:
  K & N Kenanga Holdings Berhad
  Campaign: Back to School Donation Drive & Aid for Employees and/or Immediate Families Affected by Recent Flood

• Best Digital Communication Strategy

  GOLD:
  SG50
  Campaign: SG Heart Map
  Tate Anzur

  SILVER:
  Unilever
  Lux
  Campaign: A Fine Fragrance Disruption in the Philippines – The Launch of Lux
  Golin, Bridges PR, 1DMG

  BRONZE:
  KASKUS
  Campaign: KASKUS Cendolin IndonesiaFamilies Affected by Recent Flood

• Best CSR Communications

  GOLD:
  Unilever Philippines
  Domex
  Campaign: WORLD TOILET DAY 2015: How Unilever Philippines advocated proper toilet sanitation to eliminate dise
  Stratworks

  SILVER:
  Coca-Cola 
  Campaign: The Happiness Cycle
  Adhesive PR

  BRONZE:
  Unilever Singapore
  Ben & Jerry’s
  Campaign: Diverse-City Trails Powered By Ben & Jerry’s
  Golin Singapore

• Best Crisis Management

  GOLD:
  Jollibee Foods Corporation
  Campaign: Chowking
  From Brand Boycott to Brand Love

  SILVER:
  Scoot
  Campaign: Scoot Inspiring Spirit
  Saatchi & Saatchi 

  BRONZE:
  Compass Group Singapore
  Campaign: Crisis Management of Halal Food Incident
  Hill+Knowlton Strategies

• Best Consumer PR Campaign

  GOLD:
  Jetstar Asia
  Campaign: Love is in the Zodiac Pair
  AKA Asia

  SILVER:
  Unilever Philippines
  Closeup Philippines
  Campaign: Closeup Forever Summer 2015
  One Digital Media Group

  BRONZE:
  EVA Air
  Campaign: EVA Air Hello Kitty Jet Launch
  Asia PR Werkz

• Best B2B PR Campaign

  GOLD:
  Scoot
  Campaign: Scoot Inspiring Spirit
  Saatchi & Saatchi 

  SILVER:
  Panasonic
  Campaign: Factory Fresh Veggies
  Golin Singapore

  BRONZE:
  CenturyLink Asia Pacific
  Campaign: Leaving Footprints in the Cloud
  The Hoffman Agency Asia Pacific