Deputy director – marketing & events (HK)
Lan Kwai Fong Group
Julieta has joined Lan Kwai Fong Group in 2015 and is responsible for developing and executing marketing, brand management, and corporate communications strategies and campaigns mainly in Hong Kong. With over 12 years of solid experience in public relations and marketing, Julieta has successfully reinforced Lan Kwai Fong Group as a trend-setter in the market and led the team to achieve a number of reputable marketing awards in recent years. Julieta spearheaded various large-scale marketing campaigns and events including the grand opening of the new California Tower, the Savouring Art campaign and the iconic award-winning Halloween campaign “LKF Monster Mash”. Julieta has recently been selected as one of the finalists of the Distinguished Marketing Leadership Award of the HKMA/TVB Awards for Marketing Excellence 2018.
Prior to joining Lan Kwai Fong Group, Julieta has held key positions in several leading retailer brands and entertainment companies such as Mag Fashion Group, Alain Mikli International Limited and Television Broadcasts Limited. She is a holder of Postgraduate Diploma in Marketing and she is also a Chartered Marketer in Hong Kong.
In other aspects, Julieta has founded Hong Kong Kids Talent Academy (HKKTA) with a team of professionals from The Hong Kong Academy for Performing Arts and Entertainment industry in 2017, aiming to help Hong Kong kids to discover their multi-talents and their true selves through “Edutainment” (Education + Entertainment).