Freya Bi

Freya Bi

Freya Bi

Director of marketing and communications

The St. Regis Shenzhen

Freya Bi heads the marketing communications department at The St Regis Shenzhen, which is one of the world’s leading hotel brands as well as the premier worldwide provider of luxury experiences. In her role, she is responsible for shaping and executing an overall marketing communications strategy which includes brand management, public relations, marketing, as well as digital and social media strategies.

An avid traveller, gourmet lover and hotel aficionado, she has integrated and developed her marketing and communications passion into her hospitality career. With more than nine years of experience in developing brands and hotel pre-openings and working for three uniquely different hotel groups and brands, she has a well-rounded profile.

She has also worked and experienced different positions and roles in the industry and also has corporate branding experience. These experiences coupled with her knowledge of media and advertising have allowed her to keep up with trends and apply her natural innovation and creativity to her role.
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