Associate director marketing
Prior to joining sky100, Ellen worked for a number of tourism boards, including Singapore Tourism Board, where she spent four years at the Headquarters in Singapore involving in the development of attractions. In 2006, she was posted back to Hong Kong as the Area Director at the Singapore Tourism Board Hong Kong Office. During her tenure, Ellen successfully positioned Singapore as a top destination for families and weekend getaways.
Ellen then joined Tourism Victoria, where she helmed the marketing promotions for the Hong Kong, Southern and Western China markets. To widen her exposure beyond the outbound tourism industry, Ellen also joined the Trade Services department of Hong Kong Tourism Board and enriched her network with inbound tourism partners.
Ellen graduated from Hong Kong Polytechnic University with a Bachelor’s Degree in Tourism Management. Driven by her passion in sharing her experiences with others, Ellen also serves as a guest speaker in various institutes in Hong Kong including Hong Kong Polytechnic University, THEi and IVE.