The Conference starts in:

Embracing the age of change

Don't stand still.

Let's get real - today's consumers are a difficult bunch. They're sensitive, entitled, and to make matters worse, they are evolving faster than any generation of consumers that we've seen. Keeping up is not easy. Keeping ahead - almost impossible. If there's one thing that the comms professional cannot afford to do in these times, it's to stand still. There couldn't be a worse time to get complacent, take their eyes off the ball and forget fundamental principles that threaten to be forgotten as a new generation of professionals rise up in an age of disruption and constant change. That's why you need to attend this year's edition of PR Asia. Why isn't earned media going away? What are best practices for crisis prevention and management in this era of increased sensitivity and entitlement? Beyond metrics - how can we measure IMPACT? Beyond mere digital - how do you drive comms with DATA? Are influencers still relevant? Find out at exclusive sessions that are not to be missed, only at PR Asia.

Event Details

20-21 November 2018

One Farrer Hotel & Spa
1 Farrer Park Station Road, Singapore 217562

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Registration starts from 08.00am

Join the conversation at PR Asia 2018

Be a part of an event experience as only Marketing can deliver!

20
High-Calibre Speakers
2
Immersive peer-to-peer learning sessions
4
Riveting Panel Discussions

Agenda

Content is (still) king – why a good story now is more important than ever

Time
Programme

Day 1: 20 November 2018 (Tuesday)

Time
Programme

Morning

Registration begins

Welcome address by Marketing magazine

Fireside chat: The changing nature of communications – can you keep up with the job?

  • Stephen Forshaw, Head, Public Affairs, Sustainability & Stewardship Group and Managing Director, Australia & New Zealand, Temasek

PR Professionals Leading From The Front: How And Why You Should Adopt A Digital-First Approach

Coffee break

Presentation: Driving sustainable growth through communications

  • Shweta Shukla, Director, Sustainable Business & Communications, South East Asia, Australasia, Unilever

Exclusive Netflix Case study

  • Jessica Lee, Vice President, Communications - Asia, Netflix

Case study: a new age of influence(rs) and video for PR

Afternoon

Lunch

Panel: Internal communication – why employee advocacy matters

  • Kate Geraghty, Director, Group Corporate Communications, FWD Insurance Group
  • Dr Colin D’Silva, Head, Asia Pacific, Communications & Government Affairs, GlaxoSmithKline
  • Timothy Hou, Director, Internal Communications and Social Media, Marina Bay Sands
  • Stephanie McConachy, Head of Marketing & Communications, PricewaterhouseCoopers
  • Glenn Lim, Group Communications Director, Tower Transit

Fireside chat: The Evolution of Government Comms

  • Karen Tan, Senior Director, Ministry of Communications and Information

Solution Room: Data, measurement, and content – encouraging greater collaboration

End of Day 1

Day 2: 21 November 2018 (Wednesday)

Time
Programme

Morning

Welcome, opening remarks and recap of Day 1

Presentation: It’s #lit – learning the language of today’s consumers – Gen Z and the digital natives

  • Thu Nguyen, Vice President Youth Segment Marketing, OCBC Bank

Power networking

Presentation: Spark, drive and sustain conversations – through PR and Marketing

Morning break

  • Kim Stengert, Chief, Strategic Communication and External Relations, World Wide Fund for Nature (WWF) Singapore

Fireside chat: Turning crisis into opportunity – Daryl Aiden shares his story

Afternoon

Case study: Shifting perception – tobacco, technology and the challenge of communication

  • Richard James, Vice President Corporate Affairs, North and North East Asia, Philip Morris International

Lunch

Case Study: Why Earned Media is Still Your Secret Weapon

  • Violet Lim, Chief Executive Officer and Co-Founder, Lunch Actually Group

Afternoon break

Closing Panel: Comms (r)evolution

  • Madhavi Tumkur, Founder and Director, Enterprise PR & Marketing
  • Eva Sogbanmu, Director of External Communications, Asia Pacific, JLL
  • David Kiu, Vice President, Corporate Affairs, Asia, Middle East and Africa, Mars Wrigley Confectionery
  • Yin-Fern Lim, Head, Corporate Communications, NETS
  • Kim Stengert, Chief, Strategic Communication and External Relations, World Wide Fund for Nature (WWF) Singapore

Closing address and remarks

End of PR Asia 2018