Possible Singapore has appointed Gerard Lim as its new managing director.
The Singapore arm of the global digital agency told Marketing today that – Lim will be in charge for driving growth, collaboration, optimisation and innovation across the specialised disciplines within the agency.
Based at Singapore’s HarbourFront centre office, he will be reporting to Paul Soon, chief executive officer of Asia Pacific (APAC) at Possible.
“Singapore is an important market for us in the APAC region. Lim’s extensive experience across advertising and digital marketing agencies will help drive Possible Singapore’s growth through enhancement of our service portfolio and customer experience,” said Soon. Lim joins from Spring Singapore where he was the principal assessor, specialising in business excellence framework for high growth industries. He has over 25 years of experience in advertising and digital marketing.
In advertising, Lim client portfolio has ranged from fast-moving consumer goods (Unilever, Diageo, Nestle and GSK), to financial services (American Express, Standard Chartered, DBS and HSBC) plus telecommunications and IT (Motorola, Nokia, Starhub Cable, Singtel, Samsung and HP).
In digital marketing, Lim has been involved in developing large-scale platform solutions for both marketing and technology for clients such as EDB and HP. He was also a general manager for Leo Burnett Singapore and managing director for Ogilvy and Mather Singapore.
In his time in the industry, Possible said Lim has consistently delivered premium creative work which has helped his MNC clients win global awards including Echoes, D&AD Pencils and Cannes Lions.
On his new role, Lim said “In this day and age, revenue generation and organisational excellence have become hygiene factors in any role. What drives my motivations now has to be two-fold and transformational -firstly, the excitement of evolving with the familiar (again) and upcoming talents in this new T-shaped economy; and secondly, being given a remit to drive Omni-channel ideas that have the spark of behavioral change and creativity at its heart”.
“Possible Singapore is an independent digital network that has the freedom to work across different brands within the WPP Group of companies. That’s something the millennial generation would caption as a ‘money-can’t-buy’ experience,” he added.