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Pos Ad Media looks to capture retail essence

To mark its 30th year celebration, Pos Ad Media is organising an exhibition along with three talks on shopper marketing.

The event will run on 13th October  from 10 am to 4pm, the event will bring to the forefront various themes on shopper marketing, leadership in the sector, the latest retail trends and shopper behaviour. It will be held at the Connexion @ Nexus, Bangsar South and is open to the public.

The company was founded by Raymond Chew in 1986. Chew believed that creating personal experiences with his team and clients was the key to good business.

Since then, the company has undergone various changes. Currently Chew Sue Ann is leading the organisation. She took the role four years ago as managing director. The company was also recently rebranded as shopper360 to provide shopper marketing services to its clients. The offices of the company were also refurbished as a part of this rebranding.

Current managing director Chew said: “My father’s journey still lives on today. We are proud that we get to continue and enlarge upon such a vibrant legacy that has impacted so many of our clients’ brands positively.”

She has also led the launch of Shopwave – a mobile app for shoppers to provide an online-to-offline (O2O) solution stating that digitising in the age of start-ups is important. In addition, shopper360 recently added Tristar Synergy into the group for a holistic solution.

 

The partner for this event is Lighthouse Media.

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