Pocari Sweat names digital agency partner in Vietnam

RED2 Digital has been appointed as Pocari Sweat's digital agency of record in Vietnam. This came about following a review of Pocari Sweat's digital activities and RED2's core capabilities.After entering the market in 2012, Pocari Sweat's market share has risen to No.2 in what is a highly competitive market. As a leading product for parent company Otsuka Thang Nutrition, Pocari Sweat is looking to make an even greater impact on this lucrative, growing market.As the digital AOR, RED2 has been tasked with creating best in class strategy and creative across all digital channels, while continuously driving innovation for the brand. The appointment includes media planning and buying, mobile, social media, SEO and analytics – as well as creative and content development."Pocari's growth in Vietnam has been almost entirely digitally-led, which is revolutionary for a FMCG brand", said Rich Pham, managing director of Otsuka Thang Nutrition. He noted the importance of an agency partner that understands the new competitive landscape in the digital age – and one that looks beyond traditional advertising alone. Pocari Sweat Vietnam is known for its innovative marketing campaigns, which maintain a strong focus on digital and social media.Luke Janich, CEO of RED2, said, "We are honored to be partnering with a brand that's as iconic as Pocari Sweat. From a creative point of view, I'm excited to have the opportunity to develop innovative and inspiring work across their entire digital and social ecosystem."