Pizza Hut Singapore has appointed Ogilvy & Mather (O&M) Singapore as its creative agency following a pitch. The agency is tasked with localising Pizza Hutâ€™s global brand positioning and driving integrated marketing communications. This includes creative strategy, campaign execution, and social media programs aimed at rekindling brand love from Singaporeans.
According to a press statement on the move, the appointment also builds on Ogilvyâ€™s ongoing regional partnership with Yum! Brands, which sees it working on brands such as KFC and Pizza Hut across severalÂ markets in the Asia region. These markets includeÂ Australia, New Zealand, China, India, Philippines, Singapore, Hong Kong, Thailand, Taiwan and Vietnam. In Singapore, Ogilvy & Mather had been working with KFC Singapore for three years.
â€śOgilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition,â€ť Merrill Pereyra, CEO, QSR Brands (M) Holdings said.
â€śIconic brands are built across channels, touchpoints and over time â€“ days, months, years. It is this type of multifaceted, integrated work that really excites our team and we believe will give us the opportunity to make the Pizza Hut brand matter even more with consumers,â€ť Chris Riley, group chairman, Ogilvy & Mather Singapore said.