Pizza Hut Malaysia has selected Zeno Malaysia as its agency of record to lead its 35 anniversary campaign as it celebrates its 35 year of making pizzas in Malaysia. The year-long campaign entitled “35 Years; for the love of smiles” traces Pizza Hut’s 35-year heritage in Malaysia.
Zeno Malaysia will be responsible for the development of the core campaign messaging, communications strategy, creative, digital and public relations execution. The agency will also be working alongside Pizza Hut’s other strategic partners in support of the campaign, which will run until December 2017.
The campaign kicked off with Pizza Hut’s launch of its new brand identity and mission, which will see the company upgrade 100 of its dine-in restaurants this year to better serve Malaysian consumers and the launch of its new website to make it easier for consumers to order.
Jean Ler (pictured middle), chief marketing officer, Pizza Hut Malaysia said: “Pizza Hut’s 35 years in Malaysia have been more than just 35 years of growth, it’s been 35 years of putting smiles on people’s faces and celebration from milestone to milestone, occasion to occasion. This is our core belief and our 35 Anniversary campaign is about ensuring consumers remember what Pizza Hut is about, and making us relevant to the new generation.”