Pizza Hut is revamping itself with what it claims is the biggest campaign in the company’s 56- year old history. The change was rolled out yesterday.
In a press statement the company said the web interaction will be more interactive and visual due to a revamped digital experience, making it easier to quickly choose from the expanded menu. Even the logo will look different as the iconic red roof design has been “contemporised, along with delivery boxes, cups and employee uniforms.”
These changes are being echoed by the launch of a campaign by Pizza Hut’s new creative agency, Deutsch L.A. An article by NYT says that the campaign was launched to change the perceptions of the millennial generation and push forward the message that Pizza Hut understands they are “embracing different foods and flavors.” The campaign will run on TV, online, radio and social media. There will also be events for the campaign. This includes a huge transformation of its menu as well, David Gibbs, CEO, Pizza Hut said.
Gibbs: “We are radically reinventing the pizza category with a menu transformation […], a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms. We couldn’t feel better about the direction we’re going and the long-term impact these changes will have on our business.”
Marketing has reached out to the local team at Pizza Hut to find out how these changes will impact the Singapore market.