Ogilvy has appointed chairman of India, Piyush Pandey, as the agency’s chief creative officer, Worldwide effective 1 January 2019. The position was previously held by Tham Khai Meng, who was fired for misconduct in July.
Pandey has been with Ogilvy for over 39 years, rising through the ranks of the organisation and becoming executive chairman and creative director of Ogilvy South Asia. Currently, Pandey will retain his duties as chairman of India. Starting next year, he will be leading the creative team across all Ogilvy offices around the world. In addition, Ogilvy also expanded its Worldwide Creative Council from 12 members to 20, as half of the team is aimed to comprise of female creative leaders.
Pandey’s appointment and the corresponding Worldwide Creative Council expansion is comes following the agency’s execution of “Ogilvy’s Next Chapter” transformation. The agency aims to accelerate diversity within its creative ranks, through both external recruitment and internal talent development and network mobility.
“We could not be more thrilled that Pandey will be serving as our chief creative officer, Worldwide and my creative partner. Pandey is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Pandey is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world,” John Seifert, chief executive, Worldwide said.
In corresponding creative talent, former CCO of Ogilvy USA Joe Sciarrotta becomes deputy chief creative officer, Worldwide, reporting to Pandey and Seifert. Sciarrotta will continue to lead creative work assignments for its clients, while taking on new duties at the worldwide creative level. As such, Leslie Sims joins Ogilvy as chief creative officer of Ogilvy USA, reporting to Lou Aversano, chief executive, USA.