Pinterest sets up hub in Singapore to serve SEA and India

Pinterest, a US based social media website and application, has opened a new office in Singapore which will serve Southeast Asia and India as part of its expansion in APAC. This is the company’s second office in APAC with the first being introduced in Tokyo in 2013.

The office will be headed by Ayumi Nakajima, who is also the company’s country manager in Southeast Asia and India. Nakajima will prioritise the international growth of Pinterest as currently, more than half of Pinterest’s users are located in the US .

The Singapore-based team will support the relationship between users and the brands, publishers, or content creators, as well as build localised experiences for these users throughout the region. The new office is the next step in offering a personalised experience to Pinterest users in the target region, serving the company’s commitment to accommodate all “Pinners” across the globe.

The team has started working with regional companies including MasakTV, Tastemade, and Femina Magazine in Indonesia and Vogue India and Miss Malini in India.  During Ramadan, MasakTV partnered with Pinterest occurred during Ramadan Season to provide Indonesian users with recipe inspiration amidst their fast. Within six weeks, MasakTV’s audience had doubled, the press statement read.

According to the company, APAC has become one of the fastest growing regions of Pinterest consumption, with the number of users having increased by over 50% in the past year and seven million ideas being saved on the application per day.

Nakajima said: “Pinterest has a growing, passionate audience across APAC who are using Pinterest for inspiration to create a life they love”.

(Photo courtesy: 123RF)

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