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PIDM snags cartoonist Lat for public awareness campaign

Malaysian financial regulation body Perbadanan Insurans Deposit Malaysia (PIDM)  has launched an advertising campaign for public awareness developed in collaboration with Malaysian cartoonist Datuk Mohammad Nor Khalid, popularly known as Lat.

The nationwide campaign is part of PIDM’s ongoing initiatives to enhance public awareness and understanding about PIDM. PIDM is mandated to promote and contribute to the stability of the financial system in Malaysia.

The campaign will kick off on 7 September and will be featured in traditional media channels through television, radio and print advertisements, as well as via online and social media platforms. PIDM will also utilise Lat’s work in its other communication materials planned for later this year, such as brochures, posters and the membership decal.

“We want the public to know that PIDM is the financial consumer protection authority that administers sound protection systems for their bank deposits, insurance and takaful benefits,” said Rafiz Azuan Abdullah, PIDM’s executive general manager.

“Knowing about this protection will give financial consumers added assurance that their funds are secure in the unlikely event of a member institution failure. This promotes confidence, and public confidence is key towards ensuring stability of the financial system in Malaysia,” he added.

“I empathised with PIDM and understood the challenges in communicating about financial matters which can be daunting to many. I then felt compelled to do my part for the nation and its people as this information is important for every Malaysian to know,” Lat said.

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