LOOK The world’s largest indoor arena

LOOK The world’s largest indoor arena

If you are in the Philippines looking for a place that can house 55,000 people for your next on-ground activation or conference, you are definitely in luck.

The island nation is now home to the world’s largest arena, and as a testament to “pinoy pride”, is fittingly named the Philippines Arena.

The people behind this monolith is not what you expect. Most will place their bets with local development giants like Ayala Land or SM but the US$ 175 million-complex is actually owned by Iglesia Ni Cristo (INC), the third largest religious denomination in the Philippines after the Roman Catholic Church and Islam.

Local newspaper Inquirer revealed that South Korean construction company Hanwha Engineering and Construction was the project’s contractor while Populous, the firm that designed the famed O2 Arena in London, was the designer of the Philippine Arena.

This Monday, 21 July, President Benigno Aquino III and INC executive minister Bro. Eduardo Manalo formally opened its doors and unveiled the marker of Ciudad De Victoria, the 50-hectare complex where the arena is constructed.

The massive stadium could be a prime spot for upcoming large-scale, high-profile events which now frequent the Philippines. The façade comes fitted with LED panels too, a definite opportunity for brands who want to target commuters and drivers along North Luzon Expressway.

Its debut will be held on 27 July, where the INC will be celebrating its centennial celebration.

(PICTURE: Official Gazette)

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