PHD Butters Up Goodman Fielder's Brands

Goodman Fielder Singapore has appointed PHD as its media agency for its brands Meadow Lea, Olive Grove and Praise margarines.The first campaign under the new appointment rolled out last week.The account moved to PHD without a pitch. Josephine Tan, business development manager of Goodman Fielder said: "It's important to us to create not just media plans, but media solutions to amplify the brands that Goodman Fielder represents."The contract period for the account is one year.