The makers of many iconic ads such as “Like Girl” and “Thank You Mom” are back with another spot set to give you the goose bumps.
Ahead of mother’s day, P&G has released a new spot tying in the 2016 Olympic Games in Rio, which focuses on the strength of mothers in the various life adversaries’ in a bid to protect their children. The spot “Strong” explores the simple human truth that the daily courage moms show echoes at critical times throughout their kids’ lives.
The film follows the Olympic Games journeys of four moms and their kids, showing the moments, both large and small, when a mother’s strength makes all the difference, and building to the moment each child summons their own courage on the world’s biggest stage – the Olympic Games.
It highlights the scary moments such as turbulent flights, being caught in a hurricane hit city, car accidents and how the mothers had to, without hesitation, keep calm for their children.
Take two minutes to watch the spot. We promise you won’t regret it:
Strong” was created by Wieden + Kennedy in Portland and directed by Hollywood director Jeff Nichols and the spot will appear in full form digitally as a two-minute video or in short form on television in more than thirty countries.
“This campaign began with the insight that behind every athlete is an amazing mom,” said Marc Pritchard, P&G global brand officer, “Being the Proud Sponsor of Moms is a natural way for us to look at the Olympic Games because P&G brands are part of the journey moms of Olympians, and all moms, take with their kids every day. We see how strong moms are in every facet of their lives, and how their children draw on that strength as they grow. Through our campaign, we invite everyone to join us in saying ‘Thank You’ to moms for the role they play in raising strong children.”
Here’s a short insight on mother’s from the brand: