Pfizer names Leo Burnett as creative AOR

Pfizer Philippines Consumer Healthcare has awarded Leo Burnett Manila its creative duties following a four-way pitch process.Leo Burnett said the the creative AOR was initially intended to be managed by two agencies. The agency will be tasked to manage Pfizer's leading brands, which includes Centrum, Caltrate Plus, Stresstabs, Clusivol, Robitussin, Advil, Loviscol and Chapstick.Pfizer has been in the Philippines for more than 50 years.“We were impressed with Leo Burnett Manila’s integrated approach to our business.  We commend the agency’s ability to think about communications solutions that goes beyond the campaign. Knowing their impressive record of building brands, we believe the agency is the right partner for us.” Emer Aguinaldo, marketing director at Pfizer Philippines Consumer Healthcare, said.Leo Burnett was also recently appointed by Pfizer to handle the launch of its two flagship brands, Centrum and Caltrate in Vietnam following a six-way pitch that included Lowe and Ogilvy.(PICTURE: Raymond Arrastia, Managing Director of Leo Burnett)