Peter Alexander breaks into the local market
Australian sleepwear brand Peter Alexander, under The Just Group, has launched an online store in Singapore. The brand has plans to expand both locally in Australia and locally in Singapore. “We are planning expansion in Australia. We have also launched our Peter Alexander online store in Singapore to test the market for potential store roll out in FY13 and beyond,” said Mark McInnes, CEO, The Just Group. Peter Alexander currently has over 46 boutiques in Australia and New Zealand.
Goodfellas helping STProperty’s revamped site
Property site, STProperty has tasked Goodfellas to raise awareness for its revamped online portal which aims to be the as a one-stop property services suite. The agency has been tasked to handle press, outdoor, radio and online ads. While the campaign is currently slated to run until the end of September there is a possibility of it extending further into the year. Goodfellas also assisted ST701’s STJobs in its rebranding exercise earlier in July.
NEA chooses Starlight
National Environment Agency (NEA) has assigned Starlight agency for the design, printing and delivery of publicity material and design of print advertisement, and production and media buy of print advertisements for Recycling Week 2012. The contract is project based and lasts until the 9 September 2012, when the event takes place.